This promotion is perfect for businesses and mailers offering products for sales, especially during the 2022 holiday shopping season. Many new mobile technologies can be leveraged to qualify for this promotion.Īdding mobile technology to your mailpieces makes it convenient for customers to shop online via QR codes, SnapTags, and other technologies. USPS’ Mobile Shopping promotion encourages mailers to integrate mobile technologies that facilitate convenient, seamless online shopping experiences. Promotion period: Septem– December 31, 2022 Using dynamic variable print, personalization, and color in your invoices and statements can assist in drawing attention to your offers by transforming bills into promotional mail. The Personalized Color Transpromo promotion enhances the value of First-Class Mail® by encouraging mailers of bills and statements to incorporate color marketing messaging to improve connection to and response from customers. A clickable link can be included to enable customers to start purchasing immediately.Įligible mail: First-Class Mail® Presort and Automation letters Informed Delivery sends recipients an email with a color image of the mail piece to let them know what will be arriving in their mailbox. Participants must create Informed Delivery campaigns through the Portal or submit elements through eDoc submission and develop campaigns that meet best-practice requirements. Informed Delivery encourages mailers to use the USPS’ Informed Delivery omnichannel feature. Informed Delivery is an omnichannel feature for mail, created by the USPS. Non-profit USPS Marketing Mail® automation letters and flatsįirst-Class Mail® or USPS Marketing Mail® automation letters and flats that do not generate an informed delivery image. Registration window: J– December 31, 2022įirst-Class Mail® automation letters, postcards, and flats The Emerging and Advanced Technology promotion encourages mailers to incorporate emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, multichannel mail integration with voice assistants. The 2022 Emerging and Advanced Technology promotion continues to evolve the USPS approach of encouraging mailers to combine direct mail with technology. Non-profit USPS Marketing Mail® letter and flats Registration window: Janu– August 31, 2022Įligible mail: First-Class Mail® letters, cards and flats Leveraging this promotion in your mail could result in a significant increase in customer engagement. Research has found that marketing materials which incorporate multi-sensory experiences significantly impact brand recognition and message recall. The Tactile, Sensory, and Interactive Mailpiece Engagement promotion encourages mailers to enhance customer engagement through innovations in paper stock, substrates, inks, interactive elements, and finishing techniques. Non-profit USPS Marketing Mail® letters and flatsįirst-Class Mail® letters, cards, and flats Registration window:ĝecem– July 31, 2022Įligible mail: USPS Marketing Mail® letters and flats Tactile, Sensory, and Interactive Mailpiece Engagement promotion If your direct mail campaign includes customer response or return items, then this is the ideal discount promotion for your business. Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail envelopes and cardsīy providing a financial benefit when customers put those pieces back into the mailstream. The premise behind the Earned Value Reply Mail promotion is to build engagementĮarned Value Reply Mail encourages mailers to distribute Business $0.02 in credits for each BRM, CRM, and Share Mail piece in the promo period. Registration window:ğebru– March 31, 2022īusiness Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail Let’s dive into the details and benefits of the various promotions: Tactile, Sensory and Interactive Mailpiece Engagement promotionĮmerging and Advanced Technology promotion The six United States Postal Services promotions for 2022 are: In order to grow, it’s important that businesses connect with their target audience. A wide range of discounts is offered to businesses that market to their customers via direct mail. The USPS has developed the 2022 promotions program for marketers, mailers, and printers.
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