At this point many of things had changed from the original game. The Music Lounge became a success, grew, and was re-branded as vSide in the summer of 2007. Thus was born the idea for Doppelganger, a virtual world hangout centered around music and nightlife. In a sort of "swords into plowshares" moment, Littlefield, wondered what Doom would be like if it were, first and foremost, a place for friends to hang out together. The virtual game was later renamed to "The Music Lounge". In the beginning of The Lounge, the main revenue was "generated from music download sales and other merchandise, as well as billboard advertising space inside the virtual club" and "Credits" (short "Creds") to buy virtual clothing items were introduced. It was introduced as "the first virtual nightclub for teens" featuring the Pussycat Dolls and Interscope Records. At the end of March, a "Preview Refresh" was released with bug fixes and on May 15, 2006, "The Lounge" Beta officially launched. Only a few people from the PCD Fan Club list were invited to try out the preview. released a "Preview" of a new virtual game called "The PCD Lounge" after a development phase of "about ten months". High social status will gain entrance to VIP events, confer preferential access to personal spaces and allow for the acquisition of virtual goods not available to the average user. High social status in the world is visually represented through points so that users can immediately tell a new member of the community compared to a veteran user. Users can earn in-world status and climb a social ladder based on the number of friends they have, the number of new friends that they bring into the world and the activities they host or take part in. Avatars can be additionally personalized through the purchase of virtual apparel.Īs with all communities, social status is important in vSide community. vSide also offers an extensive character customization system with over five million different clothing combinations available for free. In addition to encouraging teenagers to express themselves through personal spaces or "apartments", vSide also encourages users to express themselves though social gestures and connections, including who they hang out with, where they’re “seen”, where they base their personal space, and the activities that they engage in. It has won the “2007 Top 100 Private Companies to Watch” award from the 2007 On Hollywood Conference and the “ CNET Top Five Selection” from the Under The Radar Conference 2007. A major part of its concept is users hosting their own events for others to participate in. It is based both on professional and user-generated content or design. vSide is designed to be an online social environment where teenagers can hang out in real-time with their friends in public and personal spaces. ExitReality provides “next generation social entertainment" with vSide, where in-world activities and engagement focus on music, entertainment and fashion.
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